EMBASSY OF THE REPUBLIC
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SEOUL REPUBLIC OF KOREA

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UNITED FIL-KOREAN FAMILIES (UFF) SUCCESSFULLY HOLDS THE 2nd EDITION OF MRS. BUSAN PHILIPPINES 2025 PAGEANT


Top – Chargé d’Affaires, a.i. Edwin Gil Q. Mendoza delivers his congratulatory video message during the Mrs. Busan Philippines 2025 Pageant. Below – UFF President Mrs. Ma. Cherry Ann Baek thanks the contestants for their participation in the pageant.

26 August 2025, Busan, Republic of Korea – The United Fil-Korean Families (UFF) led by its President, Mrs. Ma. Cherry Ann Baek, successfully organized the second year of Mrs. Busan Philippines at the Korea Foundation - ASEAN Culture House (KF-ACH) in Haeundae-gu, Busan. The event gathered the Filipino community, Korean partners, and friends to celebrate the strength, beauty, and inspiring stories of Filipinas in Busan.

With the theme of women’s empowerment and cultural pride, Mrs. Busan Philippines 2025 served as a platform for married Filipinas to showcase their intelligence, talents, advocacies, and leadership values. More than just a pageant, the program highlighted the resilience of marriage migrants who have embraced life in Korea while remaining proud of their Filipino identity.

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A congratulatory video message by Chargé d’Affaires, a.i. Edwin Gil Q. Mendoza of the Embassy of the Philippines in Seoul was shown during the program, extending his warm greetings to the organizers, participants, and guests. He commended the event for honoring the contributions of Filipinas in Busan and for fostering unity within the Filipino community.
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Members of the Embassy also joined the celebration as part of the distinguished Panel of Judges. Mr. Anthony Z. Cornista, Cultural Officer and Attaché, returned for the second time as judge, providing cultural insight and sensitivity in the Creative Traditional Attire Category. Ms. Fatima Diema C. Tabio, Assistance to Nationals Officer and Attaché, also served as judge, drawing from her years of experience in providing guidance and welfare support to the Filipino community, especially marriage migrants.

The Question-and-Answer portion addressed a diverse set of relevant themes such as women’s empowerment, the challenges faced by single mothers, life in Korea, multicultural marriage, and cultural differences—topics that resonated strongly with the contestants. 

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Twelve inspiring candidates from across southern Busan showcased grace, confidence, and talent in a spirited pageant. The coveted titles went to Mrs. Lea Gil of Yeongdo City, crowned Mrs. Busan Philippines 2025; Mrs. Yoo Jeong Been of Yangsan City, awarded Mrs. Busan Philippines – Culture 2025; and Mrs. Hannah Sarmiento of Centum City, honored as Mrs. Busan Philippines – Tourism 2025

The pageant concluded with the crowning of this year’s Mrs. Busan Philippines, who was recognized not only for her beauty and grace but also for her embodiment of leadership, resilience, and service to the community.

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UFF expressed gratitude to the Embassy, community leaders, sponsors, and supporters who contributed to the success of the event, underscoring that Mrs. Busan Philippines will continue to be a celebration of empowered Filipinas who inspire their families, uplift their communities, confidence-builder, and promote multi-cultural understanding in the Republic of Korea. END.
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