07 June 2023, Busan, ROK. The Philippines participated in the ASEAN Market 2023 from 03 to 04 June 2023 in Busan, Republic of Korea. Showcasing local products from each ASEAN nation, the annual event is hosted by the Korea Foundation - ASEAN Culture House (KF-ACH).

The Philippine booth proudly displayed tourism materials promoting popular Philippine destinations such as Clark, Manila, Cebu, Palawan, Bohol, and Boracay. Guests were also introduced to the DOT's Bisita, Be My Guest (BBMG) Program, a promotional campaign which seeks to incentivize Filipinos, especially Overseas Filipino Workers (OFW) and Overseas Filipinos (OFs) to invite foreigners to visit the Philippines for which they have a chance to win vacation tour packages to select Philippine destinations.

As Philippine liquor is popular in Korea, guests enjoyed a sampling of Lakan, a handcrafted coconut liquor (lambanog) manufactured by Philippine Craft Distillers, Inc., Mango Rum Liqueur made with premium aged rum and world-renowned Philippine Mangoes by Destileria Limtuaco & Co., and Sol's Lespresso, a coffee flavored liqueur also from the Philippines.

Other products guests were able to enjoy in the PH booth were Kape Danlayan ground coffee, dried mangoes, Eng Seng Food Products durian chips, Planters Produce pineapple chips, Filchip's banana chips, Croley Foods orange-flavored sunflower crackers, M.Y. San Fita crackers, Mama Sita's Anghang Sarap vinegars, L&S Bangus in Oil, Potter's Hand Burong Isda, Burong Hipon and Garlic Chili paste, Kristina's pickled radish, and Sangkutsa Food Products Inc's pickled mango and mango salsa. END